Hustle and Heart – Women of Faith & Business

I want to ask the question, is our hustle greater than our heart of faith?

Hustle is defined as: to act or move energetically; to push or force one’s way; to act aggressively.

I find myself asking, is God in the hustle?  It seems that by definition, when we are “hustling”, we are moving in our own strength and abilities. Our gifts and talents are gifts from God.  When we flourish in these areas we have an opportunity to glorify God.

The key word is opportunity.

I’d like to introduce you to Lydia.  She is a successful entrepreneur in a very competitive industry.  She works with high-end designs and in-turn works with people of influence and status. She is herself a woman of wealth.  

The needs of her career and her home life can be very demanding.  It would be easy for her to put aside her faith to work on the more “pressing” and “immediate” issues. It would be more “profitable” for her to hustle her way through her weekend’s when exposure and traffic to her business will be at it’s highest.

But Lydia has a deep conviction.  She believes that she was not saved BY good works but she was saved FOR good works.  She has a desire to pursue God and she is persistent in seeking God’s purpose in her life.

The Conversion of Lydia

11 So, setting sail from Troas, we ( Paul) made a direct voyage to Samothrace, and the following day to Neapolis, 12 and from there to Philippi, which is a leading city of the district of Macedonia and a Roman colony. We remained in this city some days. 13 And on the Sabbath day we went outside the gate to the riverside, where we supposed there was a place of prayer, and we sat down and spoke to the women who had come together. 14 One who heard us was a woman named Lydia, from the city of Thyatira, a seller of purple goods, who was a worshiper of God. The Lord opened her heart to pay attention to what was said by Paul. 15 And after she was baptized, and her household as well, she urged us, saying, “If you have judged me to be faithful to the Lord, come to my house and stay.” And she prevailed upon us.

Acts 16

What can we learn from Lydia? She seized the opportunity to serve, to use her wealth to bless others. She opened her home and her heart for God.

I pray that each of us, will pursue God in an even greater way than we pursue the “hustle”. May we be known as women of faith and not merely woman of business.

Many Blessings,


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